About Us
About Us
New Generation Custom Homes
New Generation Custom Homes has established itself as a trusted name in luxury home building across Massachusetts. Founded by Marcelo Alves and built from the ground up with his daughters, Barbara and Larissa, the company is rooted in craftsmanship, attention to detail, and a passion for turning dreams into reality. From new custom homes to high-end renovations and additions, every project is guided by a commitment to quality, communication, and timeless design.
As a family-owned and operated business, New Generation brings a personal touch to every project, combining expert project management, refined finishes, and a seamless client experience. Known for its collaborative process and precise execution, the team works closely with homeowners, architects, and designers to deliver homes that are as functional as they are beautiful. If you're ready to build your dream home, you're in the right hands. Schedule a visit at our office in Franklin, MA.
Learn about our passion for custom home building
SEE Our Story
About Us
our founder marcelo alves
With over 25 years of experience in construction, Marcelo Alves founded New Generation Custom Homes with a clear vision: to build high-end custom homes with precision, care, and lasting value. What started as a family of skilled carpenters is now a trusted name across Massachusetts for luxury builds, seamless project management, and personalized service.
21
Years of Experience
100%
Customer Satisfaction
100+
Completed Projects
23
Licensed and Insured Professionals
